Sam starts her placement at Microsoft
Tuesday, 7th September 2010
Hello I’m Samantha and I’m from Aston University where I’m studying combined honors in Business and Psychology. It has been good at university learning all the theory but the main thing I have been looking forward to is my placement year where I can get some real experience. I’m lucky enough that Microsoft have given me the opportunity to spend that year with them!
The first week was an induction week where all the different departments within Microsoft gave presentations and explained what they did. Half way through the week we had an outdoors day, where luckily the sun kept shining! This involved playing human table football, inflatable volleyball and building catapults! Then the week was finished off with an end of year “All hands†meeting. Where Gordon Frazer told us how well the UK had done – so well we were position front and center at the yearly MGX meeting in America. Also my department was given a special award for being sub of the year! So that made me very excited to be working with them! Then it was back out into the lovely sunshine for a BBQ by the lake.
Following week was straight down to proper work. I was introduced to my department – Developer and Platform Evangelism (DPE) and my team, the audience marketing group. There are three audiences – developer, academic and IT Pro. I work with one other person for the IT Pro audience. This means that straight away I was told I would be doing the job of a full-time employee (FTE) as there were only two of us there was lots of work to be done.
I got straight into the deep end and was given a campaign to run. I am heading up the optimised desktop campaign which is Microsoft’s vision for making people productive anywhere, managing risks through enhanced security and control as well as reducing cost through streamlining PC management. This is capable through having Windows 7 enterprise, IE8, Office 2010, MDOP and the concept of virtual desktop infrastructure (VDI). As you can probably guess by now there is a huge amount of acronyms used here and just learning those was a serious hurdle. Though now I do have to remind myself not to use them when talking to someone outside Microsoft! The second obstacle was all the technological knowledge. I spent the first week reading up on the technology to understand how it all worked. With my audience being IT pro’s I realized I would never know as much as them, but I was determined to know enough to at least be able to hold up a conversation with them!
Once I had got my head round that I got stuck into the campaign. This involved planning out all the high level messaging that I wanted to be saying and then drilling down to the specific that I wanted to be saying throughout the months. Due to budget restrictions most of the marketing is done digitally – as I found I would get to know our TechNet website very well! I am now in the process of waiting to heard back from the agency I briefed to see what ideas they have come up with for a landing page to clearly get our message of the optimised desktop out to the over 1 million IT Pro’s!
I also get to work closely with our evangelists who know everything there is to know about the technology and go out and speak to the audiences. They are great to have a chat with to find out what the audience is thinking and what they want. They are always putting together fun videos and pod casts to teach the audience how to use and deploy the new technologies. Together with them I am going to create an event where they run a series of live meetings which all get put onto a website. Then there will be questions asked with prizes given out to the IT Pro that blogs back the fastest correct answer. This is an idea to create something fun for IT Pro’s to get them involved in our technology.
Last year was a big launch year for Microsoft with W7 coming out. Having seen the adverts on the TV, I wanted to get involved with a launch this year. I got a place on the Office communicator v-team and was giving the responsibly of owning the IT Pro readiness plan. Therefore I will be running several events for IT Pro’s to come to where the new launch will be demonstrated so they can get a real understanding of the steps forward taken with this launch. Luckily as part of the team I am already running the new software and it’s so good, I’m really excited about our audience seeing it!
As well as my day to day job in the office Microsoft gives me a lot of opportunity to take on stretch projects. One I took on fairly early was to be the leader of the Millennials v-team. For those that haven’t heard of the term millennials before they are the generation that were born from 1980-2000. Hence they have grown up with technology all around them enabling them to be digitally native. The workforce culture and environment is changing and they are driving this change. So I wanted the opportunity to lead the team and educate others on what the workplace of the future will be like.
All this sounded very daunting when I started but due to the great network of support it soon became not so daunting! When I first got there I was set up to have weekly 1-on-1 meeting with Phil who has been in the company for over 18 years and knows everything about the IT Pro audience. They told us at the beginning that everyone in the company would be very happy to meet us for a quick cup of coffee if we had any questions. I at first didn’t fully believe this, but I can say now – full of many cups of coffee that it it’s true. People from all over the company are happy to spend time 1-on-1 to help me develop a network of contacts so that I always have someone to ask for help when I need it.




